AI Insights · Timothy · January 2021
Top 5 Fashion Games Surge in Europe on iOS in Q4 2020
Discover the Q4 2020 performance trends of the top 5 fashion gaming apps on the iOS platform in Europe, showcasing download numbers, revenue, and user engagement.
As we wrap up the fourth quarter of 2020, it's time to look at how the top fashion games have fared on the iOS platform across Europe. Sensor Tower provides a detailed overview of the performance metrics for these style-centric applications, and here's what the data reveals.
Project Makeover, a relatively new entrant from Magic Tavern, Inc., showed a remarkable increase in downloads, starting the quarter with just over 1K and soaring to an impressive 755K by the end of December. Revenue followed a similar upward trajectory, skyrocketing from a modest $7K to a stunning $600K in the same period. Weekly active users peaked at just over 1M in the final week of December, indicating a strong finish for the year.
Crowdstar LLC's Covet Fashion: Dress Up Game maintained a steady performance with weekly revenues ranging from $54K to $137K. The game saw its downloads fluctuate, with a notable peak of 20K in mid-November. Weekly active users remained robust, with figures staying well above the 100K mark throughout the quarter.
The German publisher MovieStarPlanet's eponymous MovieStarPlanet game also experienced a positive trend in revenue, culminating in $75K at the end of December. Downloads saw a gradual increase, with the highest at 24K in the last week of the quarter. Active users showed a consistent rise, ending the year just shy of 100K.
CRAZY STYLE LTD's Super Stylist Fashion Makeover enjoyed a fruitful quarter with revenues peaking at $31K. Downloads remained strong, with the game securing between 40K and 58K new users each week. The weekly active users showed a healthy increase, ending the quarter with over half a million engaged players.
Lastly, King's Diamond Diaries Saga displayed a steady revenue, peaking at around $12K. Downloads showed slight growth, with just under 2K by the end of December. Weekly active users experienced a modest increase, finishing the quarter with over 5K users.
In conclusion, the top 5 fashion games on iOS in Europe saw significant growth in the fourth quarter of 2020. With millions of downloads and active users, and hundreds of thousands in revenue, these games have certainly captured the attention of the fashion-forward crowd. For more insights into the app market, Sensor Tower remains the go-to source.
